He began working at Auric in 2008. Since then, he has led projects in corporate strategy, organizational restructuring, method improvements and organic growth for a wide variety of companies.
Prior to joining Auric, he worked for over four years at McKinsey & Company. As an analyst in the firm’s Mexico office, he worked with domestic and international consumer goods and communications corporations in the fields of strategy, sales force efficiency and operations. He was later an Associate Consultant and Project Manager at the firm’s Boston Office, working with IT, financial and consumer goods companies in the areas of technological strategy, operations and transformations.
He holds a bachelor’s degree in Industrial and Systems Engineering from ITESM (Monterrey’s Institute of Technology) and an MBA from Harvard University.
He was born in Monterrey, Nuevo León; he has a passion for baseball and citriculture.